Inglês 11.º Ano 2022 (2.ª Fase): Preenchimento de Lacunas - Ethical Marketing

Part B - Use of English and Reading.
1.
Read the text below and decide which answer (1, 2, 3 or 4) fits each gap.
Write only the letters and the numbers.
Ethical marketing is defined as a type of marketing that focuses more on ethics and principles.
Companies market their goods and services based on how their products benefit both a) and social or environmental b) To put this c) ethical marketing isn't a strategy; it's a philosophy.
It includes everything from ensuring advertisements are honest and trustworthy, to building strong relationships with consumers d) a set of shared values.
Companies with a focus on ethical marketing evaluate their decisions from a business perspective (i.
e.
whether a particular marketing initiative will e) the desired return) and f) from a moral perspective (i.
e.
whether a decision is «right» or morally sound).
www.
wordstream.
com (accessed 21.
09.
2021).
(Abridged and adapted)

Chave: (a) – 3; (b) – 2; (c) – 4; (d) – 1; (e) – 1; (f) – 4.

Níveis	Descritores de desempenho	Pontuação
3	Completa o texto com as seis respostas corretas.	8
2	Completa o texto com quatro ou cinco respostas corretas.	5
1	Completa o texto com duas ou três respostas corretas.	2